DESI is not just a handloom store, it is much more. It strives to provide decent livelihood for handloom workers, work in ecologically sensitive areas and introduce alternate forms of employment, provide an economically viable alternative to villagers to ensure they do not migrate, focus on eco-friendly practices and advocate rights of handloom workers.
Handloom is the name given to fabric that is woven by a hand-operated weaving machine or "loom". It is also referred to as "hand woven". Handloom fabric came into being during 19th century when the British started producing cotton yarn using automatic machines at factories in England and dumping it on our weavers.
Natural dyes are extracted from naturally available plant ingredients like indigo, Pomegranate, Myrobalan, Kasimkari, Arecanut juice, Jack wood and other natural materials. There are no harmful chemicals used in the entire process, thus making this environmentally friendly. The natural dyed clothes are easy on the skin as well.
While DESI continues to provide market for handloom and hand crafted products on one side, DESI also believes in supporting causes and movements such as ones promoting sustainable living, livelihood of handloom workers, environmental concerns and social justice.
Reviving traditional practices of Natural dyeing and Hand operated processes to ensure least ecological impact and lesser dependence on machinery.
Promoting rural enterprises by providing alternative means of livelihood to villagers and augmenting their income in ecologically sensitive areas.
Striving for minimum ecological impact due to adoption of methodologies that are least damaging
Ensuring that the products are priced fairly for both the producer and consumer to make them affordable